Why BLOOM By Itri?
Bloom by ITRI is first and foremost a new way of approaching skincare.
Here, the product isn't just an extra step: it becomes a ritual that accompanies a philosophy of life, a moment to slow down, breathe, and reconnect with oneself. Inspired by Moroccan traditions, our treatments don't seek immediate transformation, but profound evolution—the kind that unfolds over time, in the body, in the mind.
At Bloom by ITRI, we believe that taking care of your scalp, skin, and senses is first and foremost about reconnecting with yourself. It's about nourishing yourself, revealing your true self, and ultimately... blossoming.
Our History
Bloom by ITRI ( ⵉⵜⵔⵉ – “star” in the Amazigh language) was born from two sisters (Mariem and Ghizlane) who wanted to reconnect with the Moroccan rituals of their childhood, but also with their personal needs: to create care capable of solving real problems.
Their first creation, the Sacred Ritual Elixir , was formulated after one of their clients suffered from severe hair loss and a sensitive scalp, without finding a lasting solution. By combining precious argan, prickly pear, and rosemary oils, they designed a deeply restorative, effective, and soothing treatment that supports regrowth while offering the well-being of a sensory ritual. Today, every Bloom by ITRI creation follows this same vision: formulas born from a real need, designed to transform the health of hair and skin, while inviting every woman to slow down, reconnect, and let her beauty blossom from within.
Our Rituals
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THE ESSENCE OF BLOOM
SACRED MOROCCAN RITUALS, REINVENTED FOR THE MODERN WOMAN.
Transform your bathroom into a true sanctuary of well-being inspired by Morocco.
With our sacred oils, crafted from precious ingredients sourced from the Moroccan countryside, every step becomes a profound treatment: a moment to slow down, nourish, and reconnect with yourself. Bloom by ITRI reinvents ancestral traditions, adapting them to your daily life through a simple, sensorial, and powerful ritual. It revitalizes the scalp, reveals the natural beauty of your hair, and offers a holistic experience worthy of the finest hammams, all from the comfort of your own home.
Inspired by Moroccan rituals passed down through generations, our treatments transform body and hair care into a holistic experience: massaging, nourishing, soothing, and regenerating. It's an art of self-care, slow, deep, and intentional.
Our ingredients are grown in Morocco and carefully selected…
from passionate producers who preserve ancestral methods. Each oil is cold-extracted to retain all its potency, purity and natural richness in essential nutrients.
We select only fresh harvests from unique terroirs – from the Atlas Mountains to the sunny valleys of the South, where the land gives birth to the noblest oils: argan, prickly pear, nigella, rosemary and many other botanical treasures.
These exceptional ingredients are then incorporated into our formulas with the utmost care, to offer treatments that deeply regenerate the scalp, awaken the vitality of the hair and enhance your daily beauty ritual.
Because a treatment is only truly effective if its raw material is pure, living, and respected from beginning to end.
FAQ
Your pre-order is scheduled to be shipped on March 31, 2026.
Please note that this is an estimated timeframe and not a guaranteed delivery date. Actual shipping may vary depending on production schedules, supplier availability, or other unforeseen circumstances.
The estimated delivery date shown in your confirmation email may be updated if necessary, and we will keep you informed of any changes.
If you change your mind after placing a pre-order, you can request a refund within 3 days of your purchase. To do so, please contact us at contact@bloombyitri.com , indicating your order number and your refund request. Once your request is approved, the refund will be issued to your original payment method.
Please note: after the 7-day period, pre-orders are no longer eligible for a refund.
All orders other than pre-orders are eligible for store credit only.
We work closely with our partners and logistics teams to ensure your order reaches you as quickly and smoothly as possible. However, occasional delays may occur due to production schedules, customs inspections, carrier issues, or other circumstances beyond our control.
In the event of a shipping delay, we will do our best to keep you informed and provide updates. Please note that the delivery times indicated at checkout are estimates and not guaranteed dates.
We sincerely thank you for your patience and understanding; as a small brand producing limited collections in Morocco, unforeseen circumstances can sometimes arise, but your order is always designed and prepared with the utmost care.
