Discover our Sacred Ritual Elixir
For scalp & hair
The ritual begins at the root.
A few drops inspired by the ancestral gestures of the Moroccan hammam, to nourish and protect the scalp before the heat.
Take advantage of this limited-time offer: 10% off
OUR OFFER
- Product label: -10% Sale
- Product label: -10% Sale
- Product label: -10% Sale
- Product label: -10% Sale
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Silicone-free
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Without essential oils
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No chemical fragrance
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Paraben-free
4 ESSENTIAL STEPS
Personal care journeys, shaped over time and through consistency.
Bloom products are cosmetic rituals designed for the well-being of the scalp, hair, and body.Created in respect of the body and its natural rhythm.Not intended as medical treatment.
THE ORIGIN OF BLOOM
Bloom by ITRI was born from our deep connection to the Moroccan hammam and the wellness rituals that accompanied our childhood. Precious moments to slow down, regenerate, and care for body and mind.
After several years spent in Europe, one thing became clear to us: to create treatments that have meaning, are rooted in tradition and designed for overall well-being.
Each Bloom by ITRI creation is inspired by this heritage and showcases noble ingredients, such as argan oil and prickly pear oil from Moroccan heritage, to bring the essence of the ritual into everyday life.
Mariem & Ghizlane
THE BLOOM UNIVERSE
Hair thinning after 30? It's not inevitable. Discover why the scalp sends this signal and how to address it naturally.
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Stress, hormones, and hair are closely linked. Discover why the scalp reacts first and how to soothe it naturally.
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Scalp care is key to healthy hair. Discover why it's often neglected and how to naturally rebalance the hair's base.
Learn More
